From c|net:
“Convincing businesses to upgrade to new versions of Office is a perennial challenge for Microsoft, but the company hopes a new Elixir might speed things up.
An effort, code-named Project Elixir, will take shape later this year as a way to promote Microsoft's Outlook e-mail and contact program, with some additional fields, as a tool for viewing customer relationship data. Eventually, the plan could help the software giant elbow its way further into the customer relationship management market, where Siebel Systems, Oracle and SAP dominate.”
http://news.com.com/2100-1012_3-5545640.html